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    “The Red Thread” best project at BalCannes

    The “Unforgettable Tastes of Serbia” campaign — The Red Thread, created and realized for The Coca-Cola Company in cooperation with McCann Beograd, was named the Best project at the BalCannes held during the Weekend Media Festival in Rovinj. The jury, made up of 25 experts (advertisers, agencies and journalists) from the entire region, named The Red

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    IPG Mediabrands second in the world in gaining new business

    According to this year’s RECMA report, the agency network IPG Mediabrands is the second in the world in bringing in new business. This success was achieved first and foremost thanks to the Initiative and UM agencies operating within IPG Mediabrands. In getting new clients, these agencies individually placed second (Initiative) and fourth place (UM)

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    IPG Mediabrands SEE agencies among the leaders in Serbia, Croatia and Bulgaria

    According to the annual RECMA report, IPG Mediabrands SEE, or rather agencies UM Beograd, UM Zagreb and UM Sofia, which operate within the I&F McCann Grupa, ranked among the top three media agencies in the markets of Serbia, Croatia and Bulgaria, the only countries in the region covered by this research. “As a team, and I personally, we are extremely proud that UM agencies

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    Facebook and Google growing players in the advertising market

    The ascent of the Internet, an increasing number of portals offering a wide variety of content, and social networks addressing billions of people around the world have set a serious challenge for traditional media in terms of attracting advertisers. In the first quarter of 2016, according to the research data “Trends in the Media

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    UM Beograd & Coca-Cola in the Finals of the Prestigious Festival in Rome

    The campaign for the first hand-knit and woven billboards with the Coca-Cola logo has been shortlisted at the Festival of Media Global in Rome in the category of creative use of media. This is the first time that a campaign from this region has entered the finals of this prestigious festival. The campaign that was jointly implemented by UM

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    Ljiljana Ivošević: It’s All About the Moments

    In an interview for CorD magazine, Ljiljana Ivošević, Regional Strategic Director at UM, points out some of the interesting findings in the wave 9 study. How we communicate on social media has never been more important, for ourselves, the brands or  politicians. The constant change inspired UM to launch the largest global social media research

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    Those best adjusted in a new situation are the ones who survive

      The Regional Strategic Director of UM Ljiljana Ivošević took part at the round table organized by the Business journal on the topic of what’s new in media and marketing. Find out what she recommended for a successful brand development and its communication. Another round table on the topic of new trends in media and communication

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    Mobile Reaches 50% of Global Digital Advertising

    In its latest report on global advertising market trends, MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017. Digital media has now surpassed linear television to become the No.1 category in advertising revenues. Within digital, the majority of advertising sales (54%) is now generated by impressions and

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    McCann and UM Beograd the most effective agencies in Serbia at the first Effie Awards

    At the first Effie awards ceremony in Serbia, McCann Beograd and UM Beograd, operating within I&F McCann Grupa, were the most awarded agencies. This success makes our group of agencies the most effective in Serbia. Effie recognizes the powerful ideas realized through campaigns that have achieved their objectives – significant results for customers and

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      Wave 9: The Meaning of Moments represents the behavior of active internet users based on 60 billion user interactions, in a survey of 52.000 people in 78 countries around the world   Global agency network UM has announced the results of the ninth annual survey on the habits of users of social media – Wave 9.