GLOBAL AD MARKET: +14% TO $657 BILLION As the economy recovers faster than expected globally (GDP +6%) and in most markets, so do marketing activity and advertising spending. With the added driver of rescheduled international sports events, MAGNA forecasts global all-media advertising spending to grow by $78bn (+14%) to $657bn in 2021, a new all-time
According to the annual b-report of the Slovenian Marketing Magazine, which ranks the most important works from the region awarded at national, regional, European, and world advertising festivals, the campaign “Thank you, doctors“, realized in cooperation with McCann Beograd, the media partners, and the magazine Nedeljnik, is the most awarded campaign in the region. At
At the 21st Sempler award ceremony, with the highest score in the competition of 80 entries, the UM Beograd media agency’s “I (Dis)Own My Child” campaign won the Grand Sempler for the best media campaign of the year. In addition to this most significant award, the jury awarded a Golden Sempler to “I (Dis)Own
The “I DisOwn my Child” campaign was awarded in the Print and Cross media integrated campaign categories. “It is an honor and a pleasure to work on a project like this, where through a ” neglected ” media such as print, which had a strong impact on all other channels and media thanks to, above
„I (Dis)Own my Child“ campaign, realized by McCann Beograd in cooperation with UM Beograd agency, won The Best of Genius Loci (Local Spirit), and three Silver Drums at the Golden Drum Festival. The Best of Genius Loci awards the campaign with the most characteristic local spirit which highlights and celebrates different cultures. Three Silver
The new season of the IAA educational program AcademIAA 2019, which has been led by leaders in marketing and business for four years in a row, will begin soon. The program includes six equally represented modules: Research, Business, Innovation, Creatives, Digital and Media, and Dubravka Urošević, Regional Account Director from UM Beograd, is the
For more than 10 years, Jovana has been part of UM Beograd agency and contributed immensely to achieving great agency success. The experience she has gained will be remarkable and useful in taking on a new role – Head of Regional Connection Planning and Digital, where she will be tasked with helping all the
The 10th edition of WAVE, the most bold & ambitious research on social media conducted by UM, is here! Check it out! https://wavex.umww.com/
The “Unforgettable Tastes of Serbia” campaign — The Red Thread, created and realized for The Coca-Cola Company in cooperation with McCann Beograd, was named the Best project at the BalCannes held during the Weekend Media Festival in Rovinj. The jury, made up of 25 experts (advertisers, agencies and journalists) from the entire region, named The Red
According to this year’s RECMA report, the agency network IPG Mediabrands is the second in the world in bringing in new business. This success was achieved first and foremost thanks to the Initiative and UM agencies operating within IPG Mediabrands. In getting new clients, these agencies individually placed second (Initiative) and fourth place (UM)
