This year, our colleagues employed in UM agencies in the region took part in the celebration of UM Impact Day with the aim of making life in local communities better with their activities. UM agencies around the world dedicated this day to a common goal, so the employees of the Belgrade UM had a
Within this year’s Forum Izazov, Dimitrije Krnjajski was one of the participants in the panel “We are all media”, which dealt with topics such as: declining trust in information placed by brands in new and traditional media, who is responsible for advertising unethical brands, which is the responsibility of brands when it comes to
The global advertising market is breaking new records and surpassing the pre-COVID period According to the latest MAGNA report, Mediabrands, a global source of data on media markets, we are facing a growth of the global advertising market, which in some regions will surpass investments before the Covid-19 virus pandemic. GLOBAL ADVERTISING MARKET INCREASES + 22% The
GLOBAL AD MARKET: +14% TO $657 BILLION As the economy recovers faster than expected globally (GDP +6%) and in most markets, so do marketing activity and advertising spending. With the added driver of rescheduled international sports events, MAGNA forecasts global all-media advertising spending to grow by $78bn (+14%) to $657bn in 2021, a new all-time
According to the annual b-report of the Slovenian Marketing Magazine, which ranks the most important works from the region awarded at national, regional, European, and world advertising festivals, the campaign “Thank you, doctors“, realized in cooperation with McCann Beograd, the media partners, and the magazine Nedeljnik, is the most awarded campaign in the region. At
At the 21st Sempler award ceremony, with the highest score in the competition of 80 entries, the UM Beograd media agency’s “I (Dis)Own My Child” campaign won the Grand Sempler for the best media campaign of the year. In addition to this most significant award, the jury awarded a Golden Sempler to “I (Dis)Own
The “I DisOwn my Child” campaign was awarded in the Print and Cross media integrated campaign categories. “It is an honor and a pleasure to work on a project like this, where through a ” neglected ” media such as print, which had a strong impact on all other channels and media thanks to, above
„I (Dis)Own my Child“ campaign, realized by McCann Beograd in cooperation with UM Beograd agency, won The Best of Genius Loci (Local Spirit), and three Silver Drums at the Golden Drum Festival. The Best of Genius Loci awards the campaign with the most characteristic local spirit which highlights and celebrates different cultures. Three Silver
The new season of the IAA educational program AcademIAA 2019, which has been led by leaders in marketing and business for four years in a row, will begin soon. The program includes six equally represented modules: Research, Business, Innovation, Creatives, Digital and Media, and Dubravka Urošević, Regional Account Director from UM Beograd, is the
For more than 10 years, Jovana has been part of UM Beograd agency and contributed immensely to achieving great agency success. The experience she has gained will be remarkable and useful in taking on a new role – Head of Regional Connection Planning and Digital, where she will be tasked with helping all the