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    Grand Sempler and two Golden Semplers for UM Beograd at the SEMPL festival

    At the 21st Sempler award ceremony, with the highest score in the competition of 80 entries, the UM Beograd media agency’s “I (Dis)Own My Child” campaign won the Grand Sempler for the best media campaign of the year. In addition to this most significant award, the jury awarded a Golden Sempler to “I (Dis)Own

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    Awards for “I DisOwn my Child” at KAKTUS festival

    The “I DisOwn my Child” campaign was awarded in the Print and Cross media integrated campaign categories. “It is an honor and a pleasure to work on a project like this, where through a ” neglected ” media such as print, which had a strong impact on all other channels and media thanks to, above

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    The Best of Genius Loci and three Silver Drums for McCann Beograd

    „I (Dis)Own my Child“ campaign, realized by McCann Beograd in cooperation with UM Beograd agency, won The Best of Genius Loci (Local Spirit), and three Silver Drums at the Golden Drum Festival. The Best of Genius Loci awards the campaign with the most characteristic local spirit which highlights and celebrates different cultures. Three Silver

  • Dubravka Urošević coordinator of Media module at Academiaa 2019

    The new season of the IAA educational program AcademIAA 2019, which has been led by leaders in marketing and business for four years in a row, will begin soon. The program includes six equally represented modules: Research, Business, Innovation, Creatives, Digital and Media, and Dubravka Urošević, Regional Account Director from UM Beograd, is the

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    Jovana Petrović Head of Digital at UM Beograd

    For more than 10 years, Jovana has been part of UM Beograd agency and contributed immensely to achieving great agency success. The experience she has gained will be remarkable and useful in taking on a new role – Head of Regional Connection Planning and Digital, where she will be tasked with helping all the

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    The new WAVE is here!

    The 10th edition of WAVE, the most bold & ambitious research on social media conducted by UM, is here! Check it out! https://wavex.umww.com/

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    “The Red Thread” best project at BalCannes

    The “Unforgettable Tastes of Serbia” campaign — The Red Thread, created and realized for The Coca-Cola Company in cooperation with McCann Beograd, was named the Best project at the BalCannes held during the Weekend Media Festival in Rovinj. The jury, made up of 25 experts (advertisers, agencies and journalists) from the entire region, named The Red

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    IPG Mediabrands second in the world in gaining new business

    According to this year’s RECMA report, the agency network IPG Mediabrands is the second in the world in bringing in new business. This success was achieved first and foremost thanks to the Initiative and UM agencies operating within IPG Mediabrands. In getting new clients, these agencies individually placed second (Initiative) and fourth place (UM)

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    IPG Mediabrands SEE agencies among the leaders in Serbia, Croatia and Bulgaria

    According to the annual RECMA report, IPG Mediabrands SEE, or rather agencies UM Beograd, UM Zagreb and UM Sofia, which operate within the I&F McCann Grupa, ranked among the top three media agencies in the markets of Serbia, Croatia and Bulgaria, the only countries in the region covered by this research. “As a team, and I personally, we are extremely proud that UM agencies

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    Facebook and Google growing players in the advertising market

    The ascent of the Internet, an increasing number of portals offering a wide variety of content, and social networks addressing billions of people around the world have set a serious challenge for traditional media in terms of attracting advertisers. In the first quarter of 2016, according to the research data “Trends in the Media

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