• branislava-cargonov

    Branislava Cagronov

    MD UM Beograd and Regional MD UM

    • Branislava Cagronov

      MD UM Beograd and Regional MD UM

    • Branislava Cagronov has more than 16 years of experience working in media industry, cooperating with some of the biggest international and local advertisers in the SEE region, coming from different categories such as telecommunications, retail, FMCG, finance, OTC and many others.

      She is mostly recognized for her client management skills working on improving the quality of services provided to the clients in order to grow their brands and develop business but also for her team leadership skills spreading her media experience and knowledge both to client and agency teams.

      She is especially proud of long-term partnerships between the agency and clients which is the biggest prove of the success.

      Branislava like to spend her free time with her family and friends. She also loves to travel and visit new places, concerts and explore international kitchen and wine.

  • darko 252x379

    Darko Lukić

    CEO IPG Mediabrands for SEE

    • Darko Lukić

      CEO IPG Mediabrands for SEE

    • Darko Lukić has 20 years of media and general management experience. Across SEE he is recognized as a strong media strategist and negotiator, with international background that includes working on both the media and agency side.

      He started his career at New World Publishing Inc. in Prague in 1996, and after 3 years joined the same company in Budapest. In 2005 Darko was one of the founders of CEE Business Media, also in Budapest.

      Darko has an MBA degree from the UK Open University.  

      Throughout his career at UM, Darko has been involved with key agency clients and some of the biggest media vendors, responsible for growing UM across the region.

      He is known for his energy, addiction to success and the dynamic world of media, and is proud of all the success UM has achieved in the last 10 years, from entering new markets, to wining new clients, introducing new services….

      Darko likes to emphasize that he feels extremely privileged and proud to be working with the amazing UM team from all the SEE markets.

      He spends his free time with his family and friends. He also loves the theater and cinema, and is a passionate follower of sport events, especially football and basketball.

  • KATARINA ROBELI, MD UM Zagreb

    Katarina Robeli

    Managing Director, UM Zagreb

    UM Zagreb

    • Katarina Robeli

      Managing Director, UM Zagreb

      UM Zagreb

    • Katarina Robeli has two decades of experience in the media industry and is an excellent connoisseur of the media market in Croatia and the SEE region. She has collaborated with numerous clients from various categories, from retail to FMCG, finance to telecommunications.

      Katarina is good at leading teams, a skilled negotiator and media strategist focused on continuously improving the business of the agency and clients.

      The sentence that best describes her: "I'm going to the end or I'm not even starting. If it doesn't work, I always try one more time. "

  • marijana-kovacevic

    Marijana Kovačević

    Managing Director, UM Sofia

    UM Sofia

    • Marijana Kovačević

      Managing Director, UM Sofia

      UM Sofia

    • Marijana has 11 years of work experience in the communication industry and during this period she has built her carrier in the agency in Podgorica since its first days. She graduated from the University of Political Sciences, and during her work in the agency she has built a comprehensive knowledge in public relations, media planning and buying and creative work on various projects realized for agency clients.

      She is proud of the fact that in a short time, UM Sofia has become one of the leading media agencies in the market, focused on skills, knowledge and people. The team of 17 media experts has won a portfolio of clients from various product categories.

      She spends her free time enjoying exotic journeys, mostly exploring her favorite continent - Asia. She speaks Hebrew and is a book lover.

  • nermina-masala

    Nermina Kelić

    Managing Director, UM Sarajevo

    UM Sarajevo

    • Nermina Kelić

      Managing Director, UM Sarajevo

      UM Sarajevo

    • There are those moments in life when some decisions completely determine our life and professional path. She had one of those when she was just 17 years old, when she had almost completed her enrollment at the Faculty of Architecture and turned to marketing and chose EFSA. She says that decision is high on her list of the best in life because she believes that she is doing the best job in the world, that is, the job she loves.

      After she graduated Marketing studies at the Faculty of Economics in Sarajevo, she joined one of the largest marketing families in the world. Since 2008, she has gained rich work experience, first at McCann, and then at the sister agency UM Sarajevo, which she has headed since 2014.

      Her experience and knowledge in strategic planning, media planning and buying on traditional and online media, social media management, etc. are the result of dedicated work and successful project management for many clients, such as The Coca-Cola Company, Mercator, Raiffeisen BANK, Violeta, Podravka, H&M, MasterCard, etc.

      One of the most important aspects of her career is teaching and contributing to the creation of a better professional environment, which is why she often finds herself in the role of mentor and lecturer at the university, seminars, and conferences.

      Photography and painting are something she likes to do in her spare time. She is proud to be able to say that she has officially achieved her ten-year plan for the future that she wrote during her studies, and now, with an equal amount of curiosity and love for work, she is walking through her second professional decade. Outside of work, she enjoys the company of two blue-eyed little ones, and in the office she enjoys the best job in the world.

  • roza-petrovska2

    Roza Petrovska

    Managing Director, UM Skopje

    UM Skopje

    • Roza Petrovska

      Managing Director, UM Skopje

      UM Skopje

    • Roza joined UM in 2003. As a graduated engineer of technology, at UM she had the opportunity to implement all of her previous knowledge and skills in organization, communication, negotiation, administration, project and employee management, as well as data analyses and client service.

      During the years, she worked on various positions in UM and across all key agency client teams, which resulted in her becoming an inspirational team leader with successful management of project teams and implementation of business innovations.

      During her career at UM, she played a major role in the agency’s development by bringing fresh and innovative thinking, encouraging employee’s education and innovative approach in engaging consumers and bringing clients’ satisfaction to a higher level.

      Roza was part of the team who won the first ever Macedonian Golden Lion Award at the Cannes Lions Festival in 2009, for the public awareness campaign for testicular cancer, „Check them!“.

      Roza adores travelling, nature, architecture and landscape photography, but also making new friendships. During the years she enjoyed her experiences in amateur acting, music and writing.

  • www.djordjezivaljevic.com

    Vladimir Draganić

    Managing Director, UM Podgorica

    UM Podgorica

    • Vladimir Draganić

      Managing Director, UM Podgorica

      UM Podgorica

    • Vladimir has 9 years of experience working at the media agency UM, and has gone from development planner to Media Planner to leader of media teams and working on almost all major projects, leading pitch process, devising media strategies and working with agency clients.

      He is very proud of his team and the values that they have built together, on which UM Podgorica rests today.

      Vladimir pays great attention to mentoring and continuous development of expertise and working conditions, which results in a stable position of the agency in the market, constant improvement of business, agency, and clients, as well as UM's reputation as a desirable employer.

      He is a movie lover and a sports lover, and he goes boxing in his spare time.

  • suela

    Suela Shtylla

    Managing Director, McCann Tirana

    McCann Tirana

    • Suela Shtylla

      Managing Director, McCann Tirana

      McCann Tirana

    • Suela represented the McCann family from its very first moment of establishment in Albania. 8 years ago she started as Managing Director of the Agency and a team built around her as McCann Tirana. As a result of her work, commitment and her dedication, the agency today is listed among the top ones in Albania, being recognized as a company who sets standards, professionality and work’s ethics.

      The CV of Suela includes more than 13 years of experience in the communication industry, working with international and local clients such as: The Coca – Cola Company, Albtelecom, MasterCard, L’Oreal, Trans Adriatic Pipeline, Intesa Sanpaolo Bank, etc. Her role and vision is central in the management and administration of the agency’s strategic position, growth and NB policy.

      She has a strategic and analytic mind, has great communication and negotiation skills and buddhistic patience and calmness, sharp attention for the details .

      Climbing yoga literature and getting new clients :-) are her main hobbies.